Panpathic founder Chantal Cooke shares advice and tips to help you get the most from your PR.
Before you jump into PR, you need to think about what it is you want to achieve.
There are a few myths about PR that you don’t want to be tripped up by.
Before sending out a press release you need to know what journalists are looking for.
A few ways you can generate PR.
How to test if your PR idea is worth pursuing.
Lead times are important to journalists, which means they are important for PR to be effective.
Don’t restrict your PR ideas to things you have done – use your knowledge.
When your PR efforts result in coverage, make the most of it.