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PR course

Would you like generate more leads by getting free publicity in the media? Would you like journalists to endorse your company by writing about it? Would you like free advertising on TV, radio and in print? Would you like to know how to do all this in less than 4 hours a month?

Imagine what free publicity on TV, radio and in print could do for your business. How much easier would it be to generate more sales if you were the expert the media calls on?

Wouldn’t it be great if the press releases you wrote attracted the media’s attention and got you the coverage you wanted?

What difference would it make if you consistently got your message in the media?

This one-day, one-to-one training session will show you how to become a high profile media expert and promote your business for free – all in just four hours per month!

Learn the secrets from Chantal Cooke; a professional journalist, industry insider and author ‘PR Demystified’ and ‘The Authority Guide to Marketing your Business Book’.

Go home with contacts, a press release, skills, full confidence and a full plan.

You’ll find out how:

  • to get free publicity
  • to increase sales, with no cost to you at all
  • to think like a journalist, so you can feed them what they need and what you want
  • to get yourself booked on a radio show
  • to get a feature in newspapers and magazines
  • to grab the journalist’s interest in a moment
  • to avoid the basic mistakes people make when approaching the media
  • to avoid the one deadly sin that makes a journalist or editor turn away from you
  • to be a great interviewee – you’ll be interviewed by a journalist on the day
  • to create the perfect sound-bite that wont get edited out
  • to how to say what you want and still answer the question
Plus:

  • Why most press releases are a waste of time
  • How people accidentally sabotage themselves once they get given the chance, and how to make sure you shine
  • How to work out what to say and most importantly what not to say
  • How to get the re-booking while still in the studio

 

Extra skills you will learn on the day

  • The foolproof way to write and send a press release
  • How to get all the contacts you need – you’ll be given a list to get you started

You’ll go away ready to engage with the media, confident in dealing with journalists and energised about promoting your business.

What previous participants say

Thank you so much for today's media training. It has lifted quite a few veils off subjects I didn’t know anything about - and off subjects I didn’t know I didn’t know about. The practice sessions were superb, and you struck a perfect balance of pointing out the bad stuff, that only your best friend can point out, and accentuating and reinforcing the positives. It was a profitable learning experience and a pleasure. I've had the unexpected bonus of a boost of my overall motivation - as well as building my confidence.

Dave Hampton

The Carbon Coach
Excellent workshop. As someone involved with marketing, I have been around PR a lot and was not entirely sure what I might learn. I was not disappointed however. Chantal’s energised, creative approach to generating publicity is infectious, practical and helpful. I benefited enormously from being in a space where I could focus and develop ideas with a group of people who had similar aims. Strongly recommended for anyone carrying out PR and wanting to master interview technique.

Greg Suart

Ultimate Goal
I would just like to say how much I enjoyed the workshop. I really learnt a lot and it has really given me food for thought. You made the workshop fun and interesting and most importantly I felt very comfortable asking questions. I would love for you to organise a follow up workshop.

Karen Prato

Pure Movement Pilates
Thank you Chantal. It was a great day, with heaps of useful information, and the practice interviews were invaluable. And the best part was being able to leave with a press release practically written. Superb.

Steve Oxlade

Property Radar
I thought that you would like to know that your teaching is serving me well so far. Though it is an endless game of chase, I am getting a generally warm response to my press releases. I am writing a feature for Sussex Brides on Top Ten Tips for avoiding Post Wedding Blues and they are doing a little news feature on me, and You and Your Wedding is expressing interest in both the beauty and features department. I am gradually working my way through all the bridal mags with a slightly different story to suit their criteria-your tuition has made me versatile and adaptable! Thank you.

Lesley Hughes

- Marriage Expert
Chantal’s media training is fantastic - a fast-paced, no-nonsense, information-filled workshop where you learn everything from how to create compelling press releases through to surviving being interviewed on TV and radio!

Christine Clacey

Talent for Business
Chantal Cooke unravelled the closely guarded secrets of how to communicate with the media, how to present your business so that you would be noticed and sought after. An invaluable tool indeed! She helped me to see with different eyes laying out what the media wants, and give it to them. And all in a hands on interactive and friendly environment creating a really enjoyable experience. I greatly appreciated her ever helpful attitude, and her cheerful willingness to go the extra mile. Chantal delivers on her promises.

Ilham Chalabi

- Creative Artist and Workshop Leader
Chantal explained the secrets of dealing with the media to maximise your success extremely clearly and chunked down in such a way that I feel confident and motivated to put the information into practice immediately. If you are committed to taking your business forward then this course will show you how to get there in terms of becoming “media savvy”.

Alexandra Jones

- MD of Educogym Barnes
Fantastic course, I have learnt loads of relevant info. Great examples. Really easy to understand. Fab Job! Definitely do this course. Its money well spent and I’ll be recommending it.

Alix Martin

Harwood Hutton
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